Tuesday, 16 October 2018

How to: Start a Food Blog in 4 Easy Steps!

It's easier than you think - making cash from a food blog

Given the flood of food blogs, you have to come up with something special for a new blog on the topic of food, cooking or baking in order to find readers and fans. The following tips and basics will help you get started.
The basic principles of most food blogs are similar: cooking, documenting, and sharing. A food blog does not automatically have to deal only with cooking and recipes. When you develop a peculiarity, you can stand out from the crowd and even build your own readership over well-established cooking recipes websites and blogs.

Be different, find your niche

Food is not only in the domestic dining room. Why not even look behind the scenes in the kitchens of restaurants, visit weekly markets, conduct interviews with chefs or food experts, talk to farmers about the peculiarities of different potato varieties, explore the history of an ancient vegetable and unearth historical recipes Spice traders to elicit their secrets or experiment with exotic fruit - just to name a few examples.

Find your niche - maybe as a specialist in fish dishes?

Convince with delicious photos

Photos play a crucial role in a food blog. To be honest, a risotto - cooked at home for the family - looks more like brownish pampa, a pizza that is not absolutely fresh on the stove looks a bit shabby on a photo. That's okay, because it tastes great and smells wonderful. For your blog but you have to show all this to the reader in photos. A few suggestions are here ...

1) Taste and smell in the picture hold
The reader of your blog can neither taste nor smell, so photos must convey sensory impressions such as taste and fragrance visually. With photos, you can trigger taste and fragrance memories in the reader's imagination, if you're a little tricky.
To make it clear what's inside - the avocado salad includes an unprocessed avocado in the picture
For example, you can mediate scent by placing a fresh, cut mushroom next to the risotto plate and steaming the risotto. You can also achieve taste sensations by mimicking ingredients - such as a heap of salt or ground pepper, a sprig of rosemary or oregano.

2) Conjure mood with environment and accessories

You awaken positive feelings with your reader, by bringing the appropriate ambience to the respective court into the picture: The red checkered table cloth creates alpine hut atmosphere for a hearty snack time. Candles and night blue background suggest candlelight dinner with a beef tenderloin with red wine sauce - do not forget the wine bottle, because the sauce you do not see the red wine. Light background, green or light blue color mood underlines the lightness of a fresh summer smoothie - here you should put papaya, orange, apple, cucumber next to the glass to show what pureed in the glass as such, of course, is no longer recognizable.
Wooden plank and spoon create a rustic ambience with simple means. A great source for accessories is flea markets, but also deco shops or the junk department at Ikea.

3) Working with perspective

The standard rule for food images is: photograph directly from above, if only because lighting is the easiest way to get it under control. And if you want to document work steps, for example, that's ideal. But when it comes to showing a dish in its fullness of look, taste and fragrance, other perspectives can be much more useful - just experiment a bit.
Get up close - details often convey a judgment more intensively than a total perspective.
By the way: forget about your zoom lens. Get as close as possible to the plate, work with wide angle and use a tripod to keep the image stable.

4) Choose the right lighting

The lighting when photographing food is a science in itself and of course this contribution cannot replace a photo course. Nevertheless some short tips:
·         Avoid mixed light - either daylight or lights, never both at the same time.
·         Work with indirect light that is thrown back, for example, by a white wall or a special reflector.
·         Lightning Never eat directly, do not light at all.
·         Good results can be achieved without too much effort, if you add a so-called light tent.
Close-ups often help with setup and light issues. For example, work with a blurred background Natural light is often the best and most uncomplicated lighting. Natural light is often the best and easiest lighting.

Beware of copyrights

Most of the time you will not develop recipes yourself but get ideas or at least inspiration elsewhere. It is important to know the copyright limits: Ingredient lists are not protected, the description of the preparation, however, already.
So, you can usually take the ingredients one-to-one from other websites or from cookbooks, but you have to formulate your own description for the preparation. Generally you should call your sources anyway - no matter if you just got inspiration there or a recipe in the kitchen. This alone requires the fairness and your readers will not accept you anyway, that you develop all the recipes completely yourself and without any suggestion from the outside.

Let 's support you by special themes or plugins

The best platform for a food blog is WordPress, as a web host the STRATO hosting packages. And if you want to publish more than just occasional recipes in your food blog, you should use a specialized theme that makes the launch very convenient and already includes all the features, from the structured input of ingredient lists to the recipe printing function. Alternatively, special recipe plug-ins offer functions that can be integrated into almost all themes, giving you more design freedom compared to special food themes.

Friday, 28 September 2018

The BBC Bus in Hackney seeking people from the Windrush Generation during Black History Month

The BBC Bus in Hackney
Are you from the ‘Windrush generation’? Did you arrive in London between 1948 and 1971 from a Caribbean country? Do you have an item that brings back memories of your heritage? Perhaps it’s a pair of gloves, an item of clothing, some tickets, a case, a letter or a photo? Or maybe it’s a memory you’d like to share?

If so, BBC Radio London invites you to a special day to share your stories and/or bring in your photos and mementos connected to Windrush. We’re not asking for items to be donated, but just to explain what the items are and to relive the stories behind them.

If you’d like to take part, the BBC Bus will be parked outside Hackney Museum on Wednesday 3rd October, so book your slot now!

To apply
Age Limit: Applicants must be 18 years of age and over.
If you wish to share your story on the BBC Bus, please book now by emailing us with the following information:
1.     Your name
2.     What time slot you’d ideally like? (see below)
Slots available on the BBC Bus outside Hackney Museum on 3 October 2018
Slot One
Slot Two
Slot Three
Slot Four
Slot Five
Slot Six
Slot Seven
Slot Eight
Slot Nine
Slot Ten
Slot Eleven
Slot Twelve
Slot Thirteen
Slot Fourteen
Slot Fifteen
Slot Sixteen
Slot Seventeen
Slot Eighteen
The BBC Bus will be outside Hackney Museum, 1 Reading Lane, London E8 1GQ
An applicant can be joined by one other person only on the BBC Bus as there is limited space.
We will operate on a first come first served basis.
The BBC is not guaranteed to broadcast your story and is working in partnership with Hackney Museum.
Email address
Closing date
Wednesday 3rd October
How we use your information
The information you provide will be collected and compiled by the BBC for the purposes of assessing whether you are a suitable contributor and to contact you about the show. It may also be used for developing and producing the show as well as any associated website content, programme, publicity, promotion and/or distribution materials. Unless you have indicated otherwise, the BBC will only use your details in connection with this show and the associated material. Personal data will not be shared with any other third party without your permission. The BBC will retain your data in accordance with our retention policy and Data Protection legislation. Please visit the BBC's Privacy and Cookies Policy for more information.

Tuesday, 25 September 2018

Women To Women TV App Now Available on Apple and Google Play!

Women to Women TV App is a new and user-friendly tool available on the Apple Store and Google Play for viewers to find all things related to the Women to Women (W2W) brand. 
Visit their site at: Womentowomentv.com

As a media portal for shows, news, art and business, the W2W App follows and explores the lives of different business women, from all walks of life, as they struggle with the day-to-day drama of their careers, relationships and acceptance in the world.

The Women to Women brand started from the show NY's Women to Women, created by cast member April S Watson who, rather than receive an exclusive distribution deal, filmed and branded the show with her own money. A non-exclusive deal came in 2016 which positioned the show on Demand at Verizon Fios and Comcast Big South Network. NY's Women to Women went to #1 on Verizon for 2016, without airing the Finale or Reunion, which have yet to be seen by audiences. April S Watson also worked with Buzzray, in a new marketing initiative to distribute the show, for a re-launch of the Buzzray TV online network, drawing over 300,000 viewers.

The creator of the show, April S Watson, trademarked Women to Women, giving her the opportunity to franchise the brand to Atlanta (ATL) and the breadth of discussions that followed prompted the creation of the aftershow: Let's Talk Women To Women. This talk show is hosted by April S, with celebrity mixologist, Asia Violet and produced by the Creative Director of the brand, Sebastian Rothwyn. Women to Women, its related products and services are owned by NoAmor'e Ent Productions.

Let's Talk Women to Women is scheduled to air on September 19, 2018, on the exciting new online and mobile platform, aptly named, Women to Women TV (W2Wtv). This new "television" app will be available on iOS and Android devices. The goal is to help create independence for driven women in the entertainment business, utilizing shows from state to state, showcasing the work of many talented and skilled women. We highlight the versatility and expansiveness that women bring to whatever they do, also providing opportunities to those that have chosen to produce and create their own content.

It is our desire with Women to Women to make a greater world for the dreams and ambitions of WOMEN. This is the realization of a well-cultivated and hard-fought dreams of April's that has come to fruition.

Visit Women to Women TV at: 

The Women to Women TV App is available on:

Tuesday, 18 September 2018

The Black Magic Awards returns this October in London to honour more inspirational women of colour

The Black Magic Awards returns on 1st October 2018 to the Criterion Theatre in the heart of London’s West End for what is set to be an unmissable follow-up to last year’s star studded, inaugural awards ceremony.

Hosted by Capital Xtra’s award-winning presenter Remel London, the evening will honour and celebrate the remarkable achievements of 16 black women from across TV, Film, Music, Sport, Fashion, Business and the Community. 

Sponsored by international beauty brand, Palmers - The Black Magic Awards which was founded in 2017 by Comedian, Actor and Film Producer Kojo Anim and Editor and Entrepreneur Annika Allen is dedicated to recognising the epitome of black excellence and is the ultimate night of #blackgirlmagic! 

Honourees already announced include TV Presenter Angellica Bell, Magic FM’s Angie Greaves, Stand-up Comedian Gina Yashere, Saxophonist and Composer Yolanda Brown and Model and Activist Munroe Bergdrof. 

Full list of honourees:
Inspiration Honour - Yolanda Brown (Saxophonist)
TV Personality Honour - Angellica Bell (TV presenter)
Media Mogul Honour - Vannessa Amadi (PR)
Music Honour – Lisa Maffia (Singer/songwriter)
Brand Honour - Carla-Marie Williams (Beyonce Songwriter and owner of Girls I Rate)
Sporting Honour - Eni Eluko (England / Juventus footballer)
Comedy Honour - Gina Yashere (Comedian)
Influence Honour - Taponeswa Maguva (PR)
Community Champions - Joanna Abeyie (Diversity & Inclusion)
Vanessa La Rose (Bookshop owner)
Patricia Ann Hewitt (Young women's charity owner)
Radio Honour - Angie Greaves (Radio presenter)
Acting honour – Ellen Thomas (Actress)
The Impact Honour - Munroe Bergdorf (Activist/Model)
Beauty & Fashion Honour - Jourdan Dunn (Model)
International Honour - Tiffany Haddish (Actress/Comedian)

This glittering ceremony will shine a light on the brilliance and talents of black British women past and present with amazing musical performances by the likes of Just Kemi and Tanika Bailey Lioness, comedy from online sensation Judi Love, surprise guest presenters as well as inspiring and powerful speeches from honourees. 

Last year’s show hosted by comedy entertainer Eddie Kadi and America's Next Top Model contestant & Heart Fm’s Annaliese Dayes, featured appearances from Actor and Strictly Come Dancing star Charles Venn and saw Coronation Street and Waterloo Road Actress Angela Griffin, GQ Publisher Vanessa Kingori MBE, global Music Artist Eve and Entertainer Angie Le Mar honoured on the night. 

After the event, The Black Magic Network will release a monthly podcast hosted by Annika, featuring special guests and will continue to spotlight the strengths and triumphs of phenomenal black women. 

Tickets are available to purchase via: 

For more information, visit: 


The Black Magic Network is a black lifestyle and entertainment network that provides a platform to showcase positive stories about diverse groups like no one else can. Entertaining, authoritative and insightful, we produce and feature exciting and arresting TV, film and written content that highlights life experiences, passions, and culture. We empower and inspire. We listen and advise. We engage and promote debate.

Friday, 17 August 2018

7 Reasons to Become a Vendor and Sell Your Products and Services at The Pamper Sessions today!

 The Pamper Sessions - Beauty, Fashion and Wellness Show is a popular annual exhibition event which has been running successfully since 2011, allowing Beauty, Fashion and Wellness brands to showcase, demonstrate and sell their services to the public at various locations across the year with various themed editions.

The next edition of The Pamper Sessions - Beauty, Fashion and Wellness show will take place on 1st December 2018 at The Good Hotel, London GET TICKETS HERE 

This will be a fantastic beauty & wellness market place kicking off the Christmas shopping period on the first Saturday of December with EXCLUSIVE one-off deals and discounts on the day including beauty products, hair styling, eye lash extensions, wellness sessions, massage therapies, personal styling sessions, master classes, makeovers, hair extensions and wigs, Christmas hampers, sets and gifts and more!

If you are a Beauty, Fashion, Fitness or Wellness brand looking for a great platform to sell your products and services to an audience of beauty and wellness fans then look no further because here are: 

7 Reasons to Become a Vendor at The Pamper Sessions!

1. SELL, SELL, SELL - Boost your sales and MAXIMISE your profits on the FIRST Saturday of December by kick-starting you Christmas sales here!

2. Create awareness of your brand and services – you will be exposed to a new diverse audience of beauty and wellness fans

3. You can take advanced bookings and fill up your schedule for the day before you even get to the event or allow guests to ‘pay as they go’ on the day

4. Build your database by encouraging guests to sign up to your mailing list

5. Extend the offer of free entry to The Pamper Sessions to your already existing customers allowing them to attend as your guests too, your treat to them!

6. Book our classrooms and you can hold your own masterclass on the day and charge your own chosen fee for tickets to fill up the classroom and make great profits.

7. Network and collaborate with like-minded professionals from across the beauty, fashion and wellness industries, its all about who you know!


Monday, 13 August 2018

7 Reasons Why Online Shopping is the Future and Retail is not!

If you work in retail or read the papers and blogs you will know that there is a RETAIL CRISIS taking place at the moment with literally hundreds of retailers having to shut up shop due to empty stores and increasingly low sales records. 

We've seen consistent news reports about major stores having to close down after years of successful trade or being on the brink of closure, if things do not rapidly improve! 

So why is this happening? Here is a list of reasons:

1) Online shopping has become much more appealing over the last few years with the major season sales including Black Friday, Cyber Monday and Christmas Sales online giving the masses a feel for shopping online.  

2) Everyone seems to be working more and getting paid less and the price of everyday products are going up by the day! 
There is so much sense meshed into the idea of shopping from home (or browsing at work - seen as we all live at work these days) for great bargains and deals.

3) Who really wants to travel to a shop when they can browse from their bed and get it delivered to their door as soon as the next day! (We didn't say it was healthy or good to be LAZY... just convenient)!
4) Retail stores have opening and closing hours! 
You can shop online 24 hours a day, 7 days a week without the worry of annoying the staff when you pop into a retail store 5 minutes before closing time and want to browse for 30 minutes!

5) Browsing for deals - when shopping online we can look around for different deals, bookmark everything we find, throw things into baskets and pop the kettle on at the same time - bliss!

6) For some, the ability to totally avoid public transport and other human beings in general is just an unbelievable convenience that they wouldn't pass up in a hurry! It is sad but true, society is becoming more and more anti-social and TFL have their problems too! We can't deal!
7) The bliss of avoiding road traffic, congestion charges and expensive car parking fees. Most  shopping malls charge crazy amounts for just an hour of parking and let's being honest we're going to need more than an hour just queuing in Primark! That average £10-15 fee for all day parking could get us a couple of additional items online.

See more articles at: www.SheInspiredHer.com 

Friday, 10 August 2018

Spotlight Interview: Maamè Opoku, Co-Founder of Natural Beauty & Well-Being Brand MamaSia

Welcome MaamèPlease start by telling our readers who you are and what you do?
My name is Maamè Opoku, the co-founder of MamaSia. Established in 2012 we are an Awarding Wining, UK Based, Online Natural Beauty and Well-being Brand.
I am a qualified Beauty Therapist and enjoy anything regarding health and beauty pursuits.

What is your motivation when it comes to business?
My business motivations come from an unearthing desire to serve. I always knew as a young girl that I would be a business woman, but it was important to be able to do something that was genuine, authentic and that resonates with my core, which is to encompass service within everything I do.

“From our lands to your hands” is a beautiful caption that you use – what does it mean to you and why did you choose it?
From our lands to your hands is an expression or mission statement that ties into our values and overall identity of the MamaSia Brand.

So tell us more about your products – what makes them unique in today’s market?
Most of the raw materials used in our manufacturing process derives from our family lands in the Northern region of Ghana. The word SIA is an acronym meaning Share, Inspire and Assist. So, in a nutshell we want to share our resources with the world, inspire people to be more conscious about what they put on their skin and into their body, and assist by providing the information and the platform for individuals to be able to do that.  

What would you recommend as the ultimate ‘go to’ products for daily use and for the everyday woman, within the Mama-Sia range?
Our products are based on traditional African beauty principles, fused with a modern perspective. It’s also a reflection of my dual heritage, being of Ghanaian decent, and born in England. As such my natural instincts guided me to use ingredients such as Shea Butter, fusing it with lavender.  These combinations not only reminded me of my two cultures, but also provides excellent moisturising and healing benefits for the (skin) and uplifted the senses for ones well-being.

Our superfood oils collection really makes a statement, not only for the super health benefits but also because they are actually edible. This helps us to promote the fact that you should be able to eat what you put on skin and beauty starts from the inside out. Furthermore our oils can be applied topically to the skin, such as our unrefined moringa oil, which contains over 80 minerals and nutrients, is high in antioxidants and boosts collagen in the skin. (This also available in a powdered edible form, which can be drunk as tea, added to smoothies, sprinkled on salads, used in the process of cooking food, actually it can be used in just about anything). I would say that our products not only carry our African heritage, they are undeniably natural, which is of course as nature intended.

Nobody can deny, that the face is the first body part that catches one’s eye, therefore we take pride in paying attention and looking after all the faces (and bodies!) that MamaSia encounters.
For that reason, I would recommend our traditional Black Soap; which is a combination of Shea Butter, Coco butter, the husk of plantain and palm kernel oil. Africans have used various variations of this soap for centuries, as it is an amazing cleanser, toner and moisturiser which is used in the same way as standard soap. We recently developed our Black soap Shower Gel and added Baobab oil which naturally contains Omega 3,6,9, to provide an alternative to the traditional black soap, thus incorporating that modern fusion and making the product more accessible.

To moisturise the face; my personal favourite is the MamaSia Hibiscus Oil, also known as the “ Botox plant”! Not only does it moisturise the skin, whilst combating any wrinkles and blemishes along the way, it also supports the epidermis by naturally firming and lifting lose skin.

Take us through a typical day in your life, being the Co-Founder of MamaSia – how many different hats do you have to wear and what do you typically have to do each day to keep the business flowing?
I normally wake up around 6:30am and have developed a habit of scrolling through emails before heading off to the shower.
I spend 30 minutes each morning doing deep breathing exercises and yoga for an added energy boost.
I leave home around 8am and arrive at the office with a flask full of Moringa, Thyme and Red Clover tea, that I sip whilst going through emails at my desk.
I tend to have various “fleeting moments” with the other Co-Founder of MamaSia, Sam Brehanu and our other business partner and Commercial Director, Rhian Letang.

Our conversations and projects cover all aspects of the business from Marketing, Social Media, Product Development, Finance, Web Development and Sales, as well as other key areas in the business such as logistics, operational functions and events, to name a few.

I can typically be seen doing a bit of everything and I’m known for being the “visionary” in the team, so therefore I have to be the Project Manager of all pending projects and will typically initiate them before passing them along to other members in the team.

In order to make sure everything runs smoothly I have to make sure I am consistent, especially with regards to communications.

What advice would you give to our readers about creating a work/life balance and how do you like to spend your "me time” when you get a break?
My “me time”  consists of taking 30 minutes each morning to do nothing, some refer to it as mediating or mindfulness. Another way is by doing a yoga class with other people, every week for an hour. It’s quite intense but it’s the one hour I get to devote to me and my body and focus on nothing but my breathing and holding a posture, if I am lucky! Other ways are spending times with friends or reading and indulging in my favourite past time which is listening to various forms of music.

What are the perks of running MamaSia and what difficulties have you faced so far in this journey that you would like to share?
The advantages of running a business vary, I guess the ones that stand out are; being able to decide on what I want to focus on as a pet project for the day, dictating my own time, being my own boss and being able to initiate an idea, implement it and see it through to completion.
The disadvantages are equally varied; however, I think all business owners will agree that running a business takes a lot of one’s time and energy and sometimes I have missed out on important occasions with loved ones because “business has to come first”. Also I can sometimes feel isolated or lonely. However, overall the bigger picture boils down to me living my purpose on a daily basis, that’s fundamentally important and making a difference in people’s lives.

This year MamaSia won the AHBA Award for Brand Excellence. How did this amazing achievement come around for you and how did you feel when you won the award at the Jamaica High Commission in London?
Winning the AHBA Award, came as a complete surprise, normally I have inclination if something is going to happen, we honestly thought we were just going to be given the opportunity to share our story, but to walk away with an award for Brand Excellence that night, put it all into perspective. This was heightened by the fact that it came directly from our own community in the UK (The Black British Beauty Industry) which for us means that our work is appreciated, respected and acknowledged.

What is next for Maame and what is next for MamaSia?
I haven’t had a break or holiday for some time, so I have decided to take a few days off to unwind. As for MamaSia, we are currently working with our in-house chemist to formulate some more hair products, because our customers keep asking for them; and MamaSia customers always get what they want and rightfully so.
We will also be travelling back to Ghana, where we will be able to show some more behind the scenes footage of what life is like in the community that is deeply connected to our Brand.

MamaSia are celebrating their 6th birthday this year and would like She Inspired Her readers to be able to celebrate with them! So MamaSia are offering every reader 20% off until the end of the month. The coupon can be used directly on their website at the checkout and when readers sign up to the MamaSia Newsletter online they will  also receive an extra 10% off on their next online purchase. Take advantage now - visit: www.mama-sia.com
Discount code: SIABIRTHDAY

Follow and connect with MamaSia on Social Media:

Interview by Victoria de la Calle

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