As to why Keys started the campaign, Girl Talk HQ reported it was 'after realising that she had become part of a trend that perpetuated the beauty standards and waking up to the fact that she no longer wanted to be a pawn'. Needless to say Alicia Keys' #NoMakeup campaign went viral!
Back to relating to Alicia's story, I can cast my own mind back to when I first started wearing makeup. I didn't need to start wearing makeup by any means. I have clear skin, even toned and no blemishes. So why the foundation? Also 'had' really good healthy eyelashes, so why the mascara? To be honest I didn't have an evil conscious pressure pushing me to wear makeup. Not a conscious one I say. I just did what was being done looking back, without any worry or stress, it just looked nice and to my taste so I just tried it on myself, liked the look of it and carried on! I was definitely already happy with my natural face when this all started; which I think is the thing to note; see at first I didn't ever see makeup as a way to cover anything up at all. However, gradually, over time, as I continued to use makeup on my face and started to get used to what I was seeing in the mirror with the makeup on, I started to see it as a necessity, not so happy with what I was seeing when I took it off. That's definitely psychological. This transition of how I was seeing myself happened without me really noticing at all. I really feel like I just woke up one day and didn't like the original as well as the advanced copy. I was now so used to the look that I had created with makeup, that nothing less would be sufficient enough to go outside with! Yes, meaning my own natural face was suddenly not enough, although I never felt it or said it as harshly as that! I never felt unhappy with my face, only that I needed 'a little something extra on' before I went out of the house...just like Alicia mentioned.
I know for many people out there this issue is even deeper and a lot more extreme, with some moving forward to cosmetic surgery and more to 'fix' what they once may have seen as being fine, or in some cases a face they never liked. It makes me wonder how anyone who has this kind of insecurity can cope with being a Celebrity! Even without the fame and the paparazzi all over the place it is difficult to manage this, so imagine then the pressures on someone who is constantly in the public eye like Alicia Keys, who also used to suffer from spots and skin breakouts.
For me wearing makeup never started off as a pressure, not consciously, it was actually more of a girly hobby, but over time I started to feel dependant on makeup for my daily public presentation. The worst thing is I didn't really ever notice myself getting so caught up in it at all, but I did get caught up didn't I! I AM CAUGHT UP! More upsetting is the fact that this acknowledgement of the problem isn't enough today to make me throw away every cosmetic that I own and stop all this fuss by tomorrow! So why did I allow it? Why did you? There are a million reasons surrounding us. We didn't decide alone! So what to do now? Well, I will leave that as food for thought as I cannot promise (at all) that I will have wet wiped away my additional face by the end of this article, never to re-apply it again onto my already beautiful one beneath!
Credit where it is due to Alicia Keys for making me stop and ask myself these questions and to encourage you to ask the same. Alicia Keys is an artist that makes you feel, she is an artist that makes you question, she is an artist that loves to be an artist, forever creating, re-creating and evolving. So take this moment to work out what all of this means to you!